WILLIE'S RESERVE
2020 advertising campaign
In our third campaign, trust and reliability were the themes we wanted to emphasize with our audience.
Going in, our hard won position was of a brand that can be counted on. People know Willie's Reserve is not a fly by night company fueled by big talk and empty promises. We’ve put in the time to develop our products, grow our production, and adjust to changing markets. We want to reinforce the reputation we’ve worked hard to earn, that Willie’s Reserve can be trusted for anything cannabis, anytime.
Or, to put it another way, if the question is weed, the answer is yes.
Copwriting by Michael Peterson (mpwriter.com)