WILLIE'S RESERVE
2019 art direction + design
Our first campaign accomplished its goal - remind those who need reminding, why Willie Nelson matters. For 2019 we wanted a more colorful and inclusive campaign. One of the best things about Willie Nelson and cannabis is that both bring lots of different folks together. That's something we thought should be celebrated.
We made a billboard that went up in downtown LA. Unfortunately, no one got a good photo of it, so here's a shot of the billboard on the side of a rad old Las Vegas road in the 70s. Use your imagination.
